![]() The many sites are part of a strategy that the owner said casts a wide net and ensures that customers find him online. Today, D’Imperio’s online businesses also include, , and. The latter served as warehouse space for the website. “It draws lots of different customers.”ĭ’Imperio, a former rodeo roper and East Coast sales rep for several leading boot brands for 30 years, decided to wind down his life on the road in favor of retailing in 2008, when he launched both and Boot Hide Out in the tourist destination of Tarpon Springs, Fla. ![]() “Boot Hide Out is the biggest boot dealer in the Northeast,” said Romano. Just last summer, a stream of customers stopped into the Paramus store for boots and accessories to wear to a Kenny Chesney concert held in nearby MetLife Stadium.įor Ed Romano, Northeast and Mid-Atlantic territory manager for Corral, Boot Hide Out’s Paramus location on Route 17, one of the area’s busiest thoroughfares, has boosted his brand’s exposure. “Girls are wearing shorts with boots and hats to Western concerts,” he said, citing the influence of country music stars Carrie Underwood and Taylor Swift. Women, however, account for 60 percent of sales, noted D’Imperio. The stores cater to everyone from fiftysomething men looking for alligator boots to younger guys dressing up to go to clubs. But they are not the mainstay of the business.”Īs a result, Boot Hide Out’s customer base is wide ranging. “There are people who really get into ,” said D’Imperio, who shuttles between the New Jersey locations. may be a far cry from cowboy country, D’Imperio said the areas have their share of boot aficionados who spend anywhere from $150 for Dingos to $10,000 for exotics by Lucchese. space in Hamilton, N.J., and a 3,400-sq.-ft. While the chain’s newest locations - a 1,400-sq.-ft. It’s overwhelming to look at 1,000 different styles.” Marshall Brown, Northeast sales rep for Dan Post Boot Co., noted that Boot Hide Out’s unique merchandising tactic has sparked sales for the brand. Meghan Markle Makes Vanity Fair's Best-Dressed List
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